How do you get consumers excited to learn about Canada's Low-Risk Drinking Guidelines and FASD? Give them something for free... And let them try it at home! Tasked with creating a campaign to engage consumers to have a conversation about the risks of drinking alcohol while pregnant, we devised a unique program incorporating a custom installation build out, a sampling program, brand ambassadors, and informational distribution. Selecting key locations to connect with the target audience, we built a "mocktail" stand, modeled after the nostalgia of a lemonade stand. Our brand ambassador team poured concocted non-alcoholic beverages while delivering finely tuned and well-rehearsed communications. The drinks were delicious and the consumer response was overwhelming.