A turnkey, fully immersive brand event that was the talk of the town. Haute & Cold was an outdoor winterscape soiree held at a unique downtown venue, backdropped by an amazing city skyline. We were given plenty of creative freedom to concept and build the evening to showcase the client’s brand with one mandate: make it cool. We provided a full-scope of services including influencer outreach, guest list management, digital and social media strategy, full event production, public relations, and media hosting. The event provided high brand visibility with multiple experiential touch-points, and tons of photographic and video capture.
The result: Three-hundred selected guests drove nearly half a million social media impressions within 3 hours.